Strategy
Costco's strategy works because every decision reinforces a single bet: fewer choices, lower prices, higher loyalty. Most mid-market companies fail not because they lack strategy, but because their strategy tries to say yes to everything. Use our Strategy 1-Pager to test whether your own decisions are coherent. The
Operations
Your warehouse bottleneck is not dock doors, truck capacity, or headcount. It is almost certainly a policy constraint: a batch sizing rule, scheduling formula, or inventory allocation logic that was built for a company half your current size and never revisited. The UDEs Tell the Story UDEs come from Goldratt&
Strategy
If your strategy document is longer than one page, you haven't made the hard choices yet. Length isn't a sign of rigor. It's a sign that you're avoiding tradeoffs by including everything. This template, built on Richard Rumelt's Kernel framework,